Technology9/23/2025Bloomberg

JD-Backed ATRenew Sees iPhone 17 Launch Driving Trade-In Surge

JD-Backed ATRenew Sees iPhone 17 Launch Driving Trade-In Surge

ATRenew, a Chinese platform for second-hand electronics recycling and trading, anticipates a significant surge in consumer trade-ins after Apple's release of the iPhone 17. The company, which is backed by JD.com, believes that the launch of the latest iPhone model will drive a significant increase in consumers looking to trade in their older devices. This trend is expected to benefit ATRenew's business, as it specializes in the collection, refurbishment, and resale of used electronics. The article suggests that the company is well-positioned to capitalize on the anticipated surge in trade-ins, as consumers seek to upgrade to the newest iPhone model. However, the article does not provide further details on the specific factors that may contribute to this expected increase in trade-in activity or the potential financial impact on ATRenew's operations.

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