Entertainment8/18/2025NYT

Joe Caroff, Who Gave James Bond His Signature 007 Logo, Dies at 103

Joe Caroff, Who Gave James Bond His Signature 007 Logo, Dies at 103

Joe Caroff, a renowned graphic designer, passed away at the age of 103. Caroff was responsible for creating the iconic 007 logo for the James Bond franchise, which has become a hallmark of the series. Despite his prolific work on movie posters for hundreds of films, including classics like "West Side Story" and "Manhattan," his contributions often went unnoticed, as his work was frequently unsigned. Caroff's career spanned over seven decades, during which he left an indelible mark on the film industry. His designs were characterized by their timeless elegance and attention to detail, qualities that made them instantly recognizable and deeply impactful. While his name may not have been as widely known as the actors and directors he collaborated with, Caroff's legacy as a master of graphic design will undoubtedly live on through the enduring impact of his work.

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