Amazon Gave Prime Day Shoppers More Time to Browse. Many Went to Walmart
Amazon extended its Prime Day sale this year, hoping to give customers more time to browse its vast selection of deals and discounts. However, this strategy backfired, as many shoppers used the extra time to compare prices and ended up making more purchases at Walmart instead. The article suggests that with inflation driving up prices, customers were more price-conscious and took the opportunity to shop around for the best deals. While Amazon had hoped to capture more sales during the longer Prime Day event, the extended duration allowed shoppers to explore alternatives, ultimately benefiting Walmart's sales. The article highlights the challenges Amazon faced in retaining customers' attention and spending during a time of economic uncertainty, where price competition and comparison-shopping became a more significant factor in consumers' purchasing decisions.
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