The Dallas Cowboys Always Win the Battle for Attention

The article discusses the Dallas Cowboys' ability to maintain their status as the world's most valuable sports franchise, despite not winning a Super Bowl in decades. It highlights a Netflix docuseries that explores how team owner Jerry Jones has achieved this through his savvy marketing and media strategies. The article explains that the Cowboys' brand power and global fanbase have allowed them to generate massive revenue, even in the absence of on-field success. Jones' skill in leveraging the team's popularity and media attention has been a key factor in their continued financial dominance. The article suggests that the Cowboys' ability to remain in the spotlight and command attention is a testament to Jones' business acumen, rather than their recent on-field performance. This highlights the importance of branding and marketing in the modern sports industry, even when a team's competitive success may be lacking.