Technology6/16/2026•TechCrunch

Snap finally debuts its long-awaited AR glasses, Specs, and, oof, they aren't cheap | TechCrunch

Snap finally debuts its long-awaited AR glasses, Specs, and, oof, they aren't cheap | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. At a spatial AI convention in Long Beach on Tuesday, Snap finally unveiled Specs, its long-awaited consumer smart glasses, and at $2,195, they don’t come cheap. Specs will be available for preorder on June 16, with a $200 refundable deposit, and are expected to ship this fall in the U.S., the U.K., and France. The price is well above most Meta Ray-Bans (which can run as low as $350), though still far below the Apple Vision Pro’s $3,500 starting price. Either way, it’s steep enough to put Specs out of reach for most everyday consumers. For over a decade now, Snap has been working on this device. Despite this, the last time the company released a consumer-facing version of the glasses was in 2019 — its latest iterations have been developer only. Earlier this year, Snap spun off a new company to focus exclusively on bringing the product to market. Now the glasses are finally here. So what stands out on first impression? Visually, Specs looks like a fairly normal pair of glasses — alb

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