Travel7/21/2025β€’Conde Nast Traveler

5 Wine Regions Worth Visiting Even If You Don't Drink

5 Wine Regions Worth Visiting Even If You Don't Drink

The article discusses how major wine regions are adapting to cater to the growing number of younger travelers who are drinking less or abstaining from alcohol altogether. While wine has traditionally been the main draw for these destinations, they are now highlighting their other attractions to appeal to a broader audience. The article mentions five wine regions that offer a range of non-wine-related activities and experiences, including scenic landscapes, outdoor adventures, cultural landmarks, and culinary delights. These regions are recognized for their ability to provide a well-rounded experience that goes beyond just wine tasting. The focus on diversifying the appeal of these wine regions reflects a shift in the travel industry, as younger generations seek more diverse and experiential vacations. By catering to this changing demand, the wine regions can attract a wider range of visitors and remain relevant in the evolving tourism landscape.

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