NWSL YouTube views and attendance rise in 2026

The National Women's Soccer League (NWSL) is finding new fans in more places than the stadium. According to new data from the league, views across its YouTube channels increased 41.7 percent through the first 10 weeks of the 2026 season, reaching 11.2 million. Watch time climbed nearly 50 percent, while subscribers grew 17.9 percent. Those gains are part of a strong first half of the season for the NWSL. Attendance is up, the league’s social following has expanded, and merchandise sales have increased. New clubs and a wider mix of broadcast and streaming options are also creating more ways for people to follow the league. So, who are these new fans, how are they discovering the NWSL, and what is turning their interest into a lasting connection with the league? Recommended deals for you Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Ring Indoor Cam Plus 2K Wired Security Camera (2-Pack, White) — $99.99 (List Price $119.98) Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $399.99 (List Price $449.00) Apple Watch Series 12 (GPS, 42mm, S/M Black Sport Band) — $349.99 (List Price $399.00) Sony WH-1000XM5 Wireless Noise Canc