White House Joins TikTok With New Account. Here's What It's Posted So Far

The White House has joined the popular social media platform TikTok, opening an official account on the video-sharing app. The first video posted on the account features a caption that reads, "We're so back." This move is part of the Biden administration's efforts to reach out to younger audiences and engage them on various social media platforms. The White House's TikTok account is expected to share content related to the administration's policies, initiatives, and interactions with the public. The decision to establish a presence on TikTok aligns with the government's strategy to adapt to the changing media landscape and connect with diverse demographics, particularly the younger generation, who are highly active on the platform. As the White House continues to post content on its TikTok account, it remains to be seen how the platform will be utilized to communicate the administration's message and connect with the American public.