Sports9/20/2025•The Guardian
Inside Canelo v Crawford and the Saudi-TKO plan to dominate boxing | Thomas Hauser
The article discusses the recent boxing match between Terence Crawford and Canelo Álvarez, which took place in Las Vegas on September 13th. The event was organized and financed by Turki al-Sheikh, the chairman of the Saudi Arabian General Entertainment Authority, and Dana White, the president and CEO of the Ultimate Fighting Championship (UFC). The match was part of their plan to make Zuffa Boxing, a company they control, the dominant force in professional boxing. The article suggests that large egos and competing interests were on display during the fight week, with Canelo and Crawford being two of the few players who were not fighting with each other.
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