Despite ridicule, Nvidia CEO says gamers are 'completely wrong' about its controversial AI tech

CEO Jensen Huang doubles down, missing the point about criticism of Nvidia's DLSS 5 The internet has spent the last couple of days completely blasting DLSS 5, Nvidia's fancy new graphics technology that inadvertently yassifies video games. The AI company wanted DLSS 5 to be seen as the next frontier in video game visuals. Instead, it's become a meme that keeps getting compared to "AI slop." A negative public reaction like this would cause a PR campaign overhaul at most companies. But rather than admitting DLSS 5 has missed the mark, Nvidia is doubling down on its current message. DLSS 5 is a feature of Nvidia's upcoming RTX-50 line of graphics cards. The technology uses machine learning and "neural rendering" to boost the lighting of games that support it. At least, that's the idea. Footage displaying the before and after for DLSS 5 has whipped up a storm of controversy on the internet, in large part because the technology seems to alter character designs. When it's active on inanimate objects or elements like metal and water, DLSS 5 shines. On humans, though, it's completely uncanny. It's like turning on a beauty filter on TikTok. Nvidia maintains that DLSS 5 does not actually alt