Technology7/23/2025Gizmodo

‘Final Fantasy’ Made Hasbro a Hell of a Lot of Gil

‘Final Fantasy’ Made Hasbro a Hell of a Lot of Gil

In a surprising turn of events, the recent "Final Fantasy" crossover set for the popular trading card game "Magic: The Gathering" has become Hasbro's most successful collaboration to date. The crossover, which combined the iconic "Final Fantasy" franchise with the gameplay mechanics of "Magic: The Gathering," has resulted in a significant 23% surge in sales for the card game. The collaboration, which featured beloved characters and themes from the "Final Fantasy" series, has clearly resonated with both existing "Magic: The Gathering" players and a new audience of "Final Fantasy" fans. This success highlights the potential for partnerships between major gaming franchises, as they can effectively tap into established fan bases and drive increased engagement and sales. Hasbro, the parent company of "Magic: The Gathering," has undoubtedly benefited from this cross-promotional venture, as it has allowed the company to expand its reach and attract a wider player base. The impressive sales figures underscore the growing demand for innovative and exciting content in the trading card game market.

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