Augusta National ditches the masses in a quest for higher revenues

The article discusses how Augusta National, the host of the prestigious Masters golf tournament, has shifted its focus from the everyman appeal to a more exclusive and luxurious experience. The article highlights that the tournament's organizers have been making efforts to cater to a wealthier clientele, prioritizing high-end hospitality packages and limiting public access to the event. This strategy aims to generate higher revenues, but it comes at the expense of the tournament's traditional accessibility to the general public. The article notes that the changes have been met with mixed reactions, with some arguing that the tournament is losing its connection with the average golf fan. However, the organizers maintain that the adjustments are necessary to maintain the event's prestige and financial viability in the long run. The article suggests that the shift towards exclusivity and luxury at Augusta National reflects a broader trend in the sports and entertainment industries, where the pursuit of higher revenues and elite experiences often takes precedence over the interests of the general public.