Technology12/20/2025The Verge

Want to link from Google’s app store to your app? That’ll be $2–4 per install

Want to link from Google’s app store to your app? That’ll be $2–4 per install

Google's Android app store, the Play Store, is facing new requirements to open up its platform for third-party app stores and allow developers to link to alternative payment methods. However, Google has set its own conditions for these changes, including a $2-$4 fee per app install for developers who want to link to their app from outside the Play Store. This new policy, which has a January 28th deadline, seems to undermine the intent of the court order to make the Android ecosystem more open and competitive. The article suggests that Google is finding ways to maintain control and extract fees despite the court-ordered changes, potentially limiting the expected benefits for app developers and consumers.

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