LimeWire acquires Fyre Festival, has vague plans to offer 'real experiences'
LimeWire, a revived NFT music marketplace, has acquired the rights to the Fyre Festival, the infamous 2017 music festival disaster, for $245,000. LimeWire's CEO, Julian Zehetmayr, stated that they are not bringing back the festival itself, but rather reviving the brand and the "meme" associated with it, this time with "real experiences" and without the "cheese sandwiches." The company plans to reveal a "reimagined vision for Fyre" in the coming months, which will expand beyond the digital realm and tap into real-world experiences, community, and surprise. This move aligns with the trend of NFTs being sold as memberships to exclusive communities and events. LimeWire's strategy appears to be acquiring and reinventing old brands, banking on the name recognition and the promise of a better experience than the original Fyre Festival, which was famously a disaster.
Source: For the complete article, please visit the original source link below.
