YouTube’s ‘Hype’ feature that boosts smaller creators launches globally
YouTube has launched a new feature called "Hype" globally, which aims to boost smaller creators on the platform. With Hype, viewers can select up to three videos per week from their favorite creators to "hype up." This action gives the video additional points, which then helps the video gain more traction on a new leaderboard. The leaderboard showcases the most hyped videos, allowing smaller creators to gain more visibility and potentially reach a wider audience. This feature is intended to provide a way for viewers to support and amplify the content of their preferred creators, especially those with smaller followings. The Hype feature is part of YouTube's ongoing efforts to promote and support the growth of its diverse creator community.
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