Sabres, KeyBank Center extend arena rights deal

The Buffalo Sabres and KeyBank have agreed to a 10-year extension of their arena naming rights deal. Under the new agreement, the Sabres' home venue will continue to be known as the KeyBank Center. The extension builds on the existing partnership between the National Hockey League (NHL) team and the financial institution, which has held the naming rights since 2016. The agreement ensures the Sabres' home arena will retain its current name through at least 2032. No financial details of the deal were disclosed, but such naming rights agreements typically generate significant revenue for professional sports franchises. The extension demonstrates the continued commitment between the Sabres and KeyBank, who have worked together to enhance the fan experience at the arena. The agreement ensures stability and continuity for the Sabres' home, which has been a key part of the team's identity for over two decades.