Amazon Pares Back Free Shipping Perk on Prime
Amazon, the e-commerce giant, has announced the end of a program that allowed Prime members to share their free shipping benefits with a family member living elsewhere. This change, effective immediately, means that Prime members will no longer be able to extend their free shipping privileges to non-Prime members. The move is seen as part of Amazon's efforts to streamline its Prime membership program and potentially drive more people to sign up for their own Prime subscriptions. While this may inconvenience some customers, it aligns with Amazon's strategy of maintaining the exclusivity and value of its Prime membership. The company has not provided a specific reason for this change, but it is likely an attempt to maximize the benefits and revenue from its Prime program, which is a crucial part of its overall business model.
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