The European Commission wants Google to share search engine data with competitors - Engadget

A final ruling on the company's Digital Markets Act compliance is due in July. The European Commission has proposed new measures for Google aimed at bringing the tech giant's search business into compliance with the Digital Markets Act. In order to allow third-party online search engines to be competitive with Google, the EC has recommended that Google permit those services to access its treasure trove of search engine data. As it stands, the proposal would require Google to let rivals see data points "such as ranking, query, click and view data, on fair, reasonable and non-discriminatory terms." "Data is a key input for online search and for developing new services, including AI," said Teresa Ribera, the Commission's executive vice-president for Clean, Just and Competitive Transition. "Access to this data should not be restricted in ways that could harm competition. In fast-moving markets, small changes can quickly have a big impact. We will not allow practices that risk closing markets or limiting choice." European regulators have been using the Digital Markets Act to hammer at Google's dominant market position for several years. Beginning in March 2024, Google was required to be