Amazon unveils a new Fire TV lineup, including the $40 Fire TV Stick 4K Select

Amazon has unveiled a new lineup of Fire TV devices, including the Fire TV Stick 4K Select priced at $40. The company's main focus is to offer affordable TVs and set-top boxes for mainstream consumers. The highlight of the lineup is the Fire TV Omni QLED Series, which starts at $480 for the 50-inch model. These new sets offer improved brightness, local dimming zones, and a faster processor. The less expensive Fire TV 2-series and 4-series are also 30% faster than before. All of Amazon's new Fire TV sets feature a new Dialog Boost option and Omnisense, which can automatically turn them on when you walk into the room. The Fire TV Stick 4K Select runs on Amazon's new Linux-based Vega OS, which likely contributed to the lower price point. Amazon's goal with these devices is to lure users into its Alexa+ subscription, which provides additional features like content suggestions and voice-controlled functionality.