Paramount pays $7.7bn for exclusive US rights deal with UFC

Paramount, the Hollywood studio, has struck a $7.7 billion deal with the Ultimate Fighting Championship (UFC) to become the exclusive US broadcaster of the sport. The seven-year deal will see all 13 of UFC's marquee numbered events and 30 Fight Nights a year streamed on the Paramount+ service, with some also simulcast on CBS, starting from next year. This deal marks the end of the UFC's pay-per-view model in the US market. The announcement comes just days after Paramount's merger with Skydance Media, a controversial move in the industry.
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