Bluesky launches group chats, as company shifts focus to community features | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. Social network Bluesky launched support for group chats on Thursday, another feature designed to make the app more competitive with its larger competitor, X. While Elon Musk-owned X recently doubled down on chats with the launch of a stand-alone XChat app, Bluesky is only now catching up by offering a way for groups to interact more privately on its platform. The feature, which is arriving in the latest version of the social app (v1.124), is one of the first to deliver on Bluesky’s plan to focus more on communities, rather than trying to be a social network where people post solely to reach a wider public audience. That’s a notable shift in strategy, and one that arrives as Bluesky’s overall growth has slowed. Today, the network reaches some 44.8 million registered users, compared with X’s 600 million monthly active users. If Bluesky can’t reach the scale of competitors like X or Meta’s Threads, it may need to find new ways to make its app attractive to would-be users, including b