Murdochs, Burned on MySpace, Seek Return to Social With TikTok
The Murdoch media empire, Fox Corp., is reportedly eyeing an investment in the popular social media platform TikTok. This move comes two decades after the family's disastrous acquisition of MySpace, which ultimately failed to gain traction. A potential investment in TikTok would give Fox Corp. access to the platform's massive user base of 170 million in the US. This would provide an opportunity to promote a wide range of their television content, from sports programming like the NFL to iconic shows like The Simpsons. The article suggests that this investment could be seen as an attempt by the Murdochs to redeem themselves after the MySpace debacle, which was a significant setback for the family's media empire. The move reflects the growing importance of social media platforms in the entertainment industry and the Murdochs' desire to regain a foothold in the rapidly evolving digital landscape.
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