Too tricky to cancel: Amazon faces US trial over alleged Prime subscription deceptions
Amazon faces a US government trial over allegations that the company used deceptive tactics to enroll millions of customers in its Prime subscription service and made it extremely difficult to cancel. The Federal Trade Commission's lawsuit, filed in June 2023, claims that Amazon employed "dark patterns" - design techniques that manipulate users into making unintended choices. The complaint alleges that Amazon deliberately made the cancellation process convoluted, effectively trapping customers in the subscription. The trial aims to address Amazon's alleged practices and potential consumer harm. The outcome could have significant implications for the e-commerce industry's subscription models and consumer protection policies.
Source: For the complete article, please visit the original source link below.
