'There's Just No Question That the Company Is Not the Same' – Former Bethesda Exec on How the Studio Behind Fallout has Changed

The article discusses the significant changes Bethesda Softworks, the studio behind the Fallout franchise, has undergone over the past decades. Pete Hines, a former marketing executive at Bethesda, provides insights into how the company has transformed. Hines, who was with Bethesda for over 20 years, notes that the studio is "not the same" as it once was. He highlights the company's growth, both in terms of size and reputation, after its acquisition by Microsoft in 2021. Bethesda has expanded its development capabilities and resources, allowing it to take on more ambitious projects. However, the article suggests that these changes have also brought challenges, such as adapting to a larger corporate structure and maintaining the studio's renowned creative identity. Hines acknowledges the need for Bethesda to balance its growth with preserving the core elements that made it successful in the first place. The article underscores the significant evolution Bethesda has experienced, reflecting the broader shifts in the gaming industry and the impact of major acquisitions on established studios.