Technology10/17/2025Bloomberg

Salesforce’s Benioff Apologizes for Pro-Trump National Guard Comments

Salesforce’s Benioff Apologizes for Pro-Trump National Guard Comments

Salesforce CEO Marc Benioff has apologized for his comments urging President Trump to deploy the National Guard to San Francisco. Benioff's initial statements, made in the wake of protests against racial injustice, were met with backlash from local officials and allies who criticized the suggestion as an overreaction and a potential escalation of tensions. In his apology, Benioff acknowledged that his comments were "wrong" and did not reflect the company's values of "equality, diversity and inclusion." Salesforce is a major tech company headquartered in San Francisco, and Benioff's remarks were seen as undermining the city's response to the protests. The incident highlights the delicate balance between corporate leaders and their involvement in political issues, especially during sensitive times. Benioff's apology aims to mend relationships and reaffirm Salesforce's commitment to the local community, while also acknowledging the need for responsible leadership during challenging social and political circumstances.

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