Technology9/26/2025The Guardian

Cute fluffy characters and Egyptian selfies: Meta launches AI feed Vibes

Cute fluffy characters and Egyptian selfies: Meta launches AI feed Vibes

Meta, the parent company of Facebook and Instagram, has launched a new AI-powered feed called "Vibes." The feed will feature a variety of content, including cute fluffy characters and Egyptian-themed selfies, all generated by artificial intelligence. The move comes as Meta plans to introduce a paid ad-free version of its platforms in the UK, charging users £3.99 per month. This has sparked mixed reactions, with one Instagram user commenting that Zuckerberg is "posting AI slop on his own app." The launch of Vibes is part of Meta's broader push into AI-generated content, as the company aims to capitalize on the growing popularity of AI-powered applications and services. However, the announcement has also raised concerns about the potential impact of AI on the quality and authenticity of social media content.

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