Netflix is making a big bet on video podcasts
Netflix is making a significant move into the video podcast market, partnering with Spotify's podcast studio and The Ringer to offer 16 podcast series on its platform starting in 2026. The podcasts, including popular shows like The Bill Simmons Podcast and Conspiracy Theories, will not be available in their entirety on YouTube, which is Netflix's biggest rival. Video podcasts, which feature hosts during their conversations, are becoming increasingly popular as creators seek to expand their reach across social media. While Netflix will not show commercial breaks for this initial batch of video podcasts, Spotify's ads within the podcasts will remain. The streaming service already produces several podcasts about its own shows, and the recent move suggests it aims to capitalize on the growing popularity of video podcasts.
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