Best Amazon Big Spring Sale TV deals 2026: Deals on Hisense and TCL

Most of the year's major flagship TVs announced in January hit the shelves by the end of March, which cues retailers to push deep discounts on last year's models. Amazon's Big Spring Sale (which officially ends tonight, March 31, at 11:59 p.m. PT) is proving that this annual price drop cycle is very real. It's not just Amazon's in-house Fire TVs that see big discounts during the Big Spring Sale (Amazon Fire TVs are hardly the best TVs you can get for the money right now). I've been tracking new TV releases and comparing TV specs at Mashable for years, and I consistently find that the most worthwhile Amazon TV deals are from solid budget brands like TCL and Hisense, with a few sizes of Samsung's The Frame occasionally thrown in. Pro tip: Best Buy tends to have way more options for deals on flagship Samsung and LG TVs. For instance, Samsung just released its 2026 Neo QLED TVs on March 24; Best Buy's stock of on-sale 2025 versions of those TVs, like the QN70F and QN80F, has been much more stable than Amazon's this week. Amazon barely has any recent LG TVs in stock at all, while Best Buy has countless 2024 and 2025 QNED and OLED models on sale. I'll continue to monitor the best Amazon