How generative AI boosters are trying to break into Hollywood

The article discusses how generative AI technology, such as text-to-image and text-to-video models, is being used in the entertainment industry. In just a few years, these AI models have significantly improved their capabilities, going from producing only "dreamlike" approximations to detailed visualizations of any given input. Major tech companies like Meta, Google, and Runway have developed their own text-to-video models, and these advancements are now being explored by the Hollywood industry. The article suggests that this technology is opening up new possibilities for the entertainment sector, as it allows for the creation of visual content without the need for traditional filmmaking methods.
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