Technology8/6/2025TechCrunch

Instagram takes on Snapchat with new ‘Instagram Map’

Instagram takes on Snapchat with new ‘Instagram Map’

Instagram has introduced a new feature called "Instagram Map" that aims to compete with Snapchat's location-sharing capabilities. The Instagram Map allows users to see the locations of their friends' posts on a map, similar to Snapchat's Snap Map feature. However, Instagram has emphasized that location sharing is opt-in and off by default, and a user's location only updates when they open the app, ensuring that it does not provide real-time location tracking. This approach is designed to address privacy concerns and provide users with more control over their location data. The launch of the Instagram Map is part of Instagram's ongoing efforts to expand its features and compete with other social media platforms, particularly Snapchat, which has been known for its location-sharing capabilities.

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