Data Brokers Face New Pressure for Hiding Opt-Out Pages From Google

The article discusses the pressure faced by data brokers, companies that collect and sell personal information, regarding their practices of hiding opt-out pages from Google search results. This practice made it difficult for individuals to find and exercise their right to opt-out of data collection. U.S. Senator Maggie Hassan has demanded that these data brokers explain their practices and pledge to improve access to privacy controls. The revelation that dozens of firms were hiding these privacy tools from search results has led to increased scrutiny and calls for greater transparency and accountability in the data brokerage industry. The article highlights the growing concerns around the lack of control individuals have over their personal data and the need for stronger regulations to protect consumer privacy. It underscores the importance of ensuring that data brokers provide clear and accessible opt-out options, allowing people to exercise their right to privacy in the digital age.