Like clockwork, Peacock is raising subscription prices again

Peacock, NBCUniversal's streaming service, is raising its subscription prices again. Starting on July 23, the "Premium" plan will increase from $8 to $11 per month, and the "Premium Plus" plan, which features fewer ads, will go up from $14 to $17 per month. The company is also testing a new "Select" tier at $7.99 per month, providing access to NBC and Bravo shows with a limited number of titles from the NBCUniversal library. This is the third time Peacock has raised its prices in the last three years, with the cheapest plan going from $5 to $8 per month. The service hasn't achieved the same level of critical acclaim as competitors like HBO Max or Netflix, but it has seen a recent surge in popularity, particularly with the latest season of the reality show "Love Island USA," which became Peacock's most-watched entertainment series on mobile devices. The price hike follows Peacock's strategy to capitalize on its reality TV-focused audience and the success of shows like "Love Island USA." The new "Select" plan appears to be an attempt to offer a more affordable option for viewers interested in Bravo and Peacock-exclusive content.