Technology10/21/2025β€’The Verge

Bryan Cranston and SAG-AFTRA say OpenAI is taking their deepfake concerns seriously

Bryan Cranston and SAG-AFTRA say OpenAI is taking their deepfake concerns seriously

Here is a 183-word summary of the news article: Actor Bryan Cranston, the actors union SAG-AFTRA, and various talent agencies have expressed concerns about AI-generated deepfake videos featuring their likenesses on OpenAI's Sora 2 platform. After Cranston's image appeared in videos, including one with Michael Jackson, OpenAI acknowledged the "unintentional generations" and said it has strengthened its opt-in policy for the use of likenesses and voices. The joint statement indicates that OpenAI is committed to giving artists and performers the right to determine how they are simulated. The company says it will expeditiously review complaints about policy breaches. Cranston expressed gratitude for OpenAI's policy improvements. However, SAG-AFTRA president Sean Astin said performers need legal protection against "massive misappropriation by replication technology." He pointed to the proposed NO FAKES Act, which aims to safeguard artists from unauthorized use of their likenesses. While OpenAI has made some concessions, the concerns around deepfakes and AI-generated content remain an ongoing issue for the entertainment industry that requires robust legal frameworks to address.

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