Reddit Shifting Towards Search as Company Wants to Become a Search Engine

The article discusses Reddit's shift towards becoming a search engine. Reddit CEO Steve Huffman aims to expand the platform's "Reddit Answers" feature, which allows users to find information and answers on various topics. This move is driven by the growing demand for Reddit-based search results. The article suggests that Reddit sees an opportunity to compete with traditional search engines like Google, as users increasingly turn to the platform for information and recommendations. By enhancing its search capabilities, Reddit hopes to provide a more personalized and community-driven search experience. The article notes that Reddit's focus on search aligns with the company's broader strategy to diversify its revenue streams beyond advertising. By becoming a viable search alternative, Reddit could potentially generate additional revenue from search-related monetization opportunities. While the article does not provide specific details on the timeline or implementation of Reddit's search engine ambitions, it highlights the platform's strategic shift towards a more search-centric model, aiming to capitalize on the changing search habits of its user base.