Paramount Buys UFC Rights for $7.7 Billion to Boost Streaming

Paramount, the media conglomerate, has acquired the exclusive rights to broadcast all Ultimate Fighting Championship (UFC) events in the United States for the next seven years. The deal, valued at $7.7 billion, is aimed at bolstering Paramount's streaming platform, Paramount+. The agreement grants Paramount the exclusive rights to air all UFC pay-per-view events, fight nights, and other related content on its various platforms, including Paramount Network and Paramount+. This move is expected to drive subscriber growth and enhance the appeal of Paramount+ as a premier destination for sports and entertainment content. The partnership between Paramount and UFC represents a strategic move to capitalize on the growing popularity of mixed martial arts and the increasing demand for live sports content on streaming platforms. The deal is set to provide Paramount with a significant advantage in the competitive streaming landscape.