Technology8/12/2025Wired

Lisa Su Runs AMD—and Is Out for Nvidia’s Blood

Lisa Su Runs AMD—and Is Out for Nvidia’s Blood

Lisa Su, the CEO of AMD, has quietly transformed the company into a formidable force in the semiconductor industry, challenging Nvidia's dominance in the GPU market. As the US-China tech war escalates, Su finds herself at the heart of the conflict. Under Su's leadership, AMD has made significant strides, outperforming Nvidia in several areas, including the performance of its CPUs and GPUs. The company's growth has been driven by its competitive offerings, which have gained traction in the gaming, data center, and cloud computing sectors. Despite the ongoing tech tensions between the US and China, AMD has managed to navigate the challenges, maintaining its position as a global player in the semiconductor industry. Su's strategic decision-making and her ability to adapt to changing market conditions have been crucial to the company's success. As the tech landscape continues to evolve, Lisa Su and AMD remain poised to challenge Nvidia's supremacy, showcasing the company's technological prowess and its ability to thrive in a highly competitive and volatile industry.

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