Delta’s AI spying to “jack up” prices must be banned, lawmakers say

The article discusses concerns raised by lawmakers regarding Delta Air Lines' alleged use of artificial intelligence (AI) to "jack up" prices. Lawmakers are pushing for regulations to prevent companies from utilizing AI to increase prices or reduce employee wages. The concerns stem from reports that Delta has been using AI to analyze customer data and adjust ticket prices accordingly. This practice, known as "dynamic pricing," is seen by some as an exploitation of consumers. Lawmakers argue that such AI-driven pricing strategies can lead to unfair and discriminatory pricing, harming consumers. They are calling for regulations to ban the use of AI for this purpose, ensuring that companies cannot leverage technology to unduly inflate prices or undercut worker salaries. The article highlights the ongoing debate surrounding the ethical use of AI in business practices and the need for policymakers to strike a balance between technological innovation and consumer protection.