I visited Samsung's foldable-themed pop-up pub and its alcohol-free beers tasted terrible - Engadget

What’s wrong? You’ve hardly touched your pint of Samsung Soho Sippa. Samsung nearly always does something weird during its Unpacked launch events: sometimes by getting a smiling Mark Zuckerberg to walk past a dystopian audience in VR, or hiring a random movie star or K-Pop band and this year, Spider-Man's sidekick. (Ed. note: Guy in the chair, Mat!) This year, to mark the launch of three new foldables, two new smartwatches and to tease some almost-here smart glasses, Samsung is smashing together its Fold 8 series with the (concept of the) great British boozer in the center of Soho, London. And because I thrive at covering random, slightly confusing pop-up brand activations, I went along to the Fold Inn to see if there was any cool tech to write up. Samsung made sure to have a few product experts around, but following our Unpacked liveblog (and my own briefing on all the new devices) I knew everything to know about the company's latest, except which beers were on offer. As is to be expected of any good product activation, the Fold Inn featured several themed vignettes. The main attractions included a "folded" bar that extended up the wall, with (non-working) beer taps. Samsung had t