Sonic the Hedgehog boss on how the series keeps up to speed

Sonic the Hedgehog, the iconic video game character, has been making headlines for its recent jabs at an old rival. However, the real challenge for the franchise lies in keeping up with the ever-evolving gaming landscape. In an interview, the Sonic series boss, Takashi Iizuka, emphasized the importance of adapting to the changing market and consumer preferences. He acknowledged that the series faces stiff competition from newer games, which are constantly pushing the boundaries of gameplay and graphics. To stay relevant, the Sonic team has been focused on delivering high-quality, innovative experiences that cater to both longtime fans and new players. This includes leveraging the latest technology and design trends to create a more immersive and engaging gaming experience. While the series may have taken some playful shots at its old rival, the real battle lies in ensuring that Sonic the Hedgehog remains a beloved and relevant franchise in the ever-evolving world of video games.