‘The idea was for a Black James Bond’: the making of 50 Cent: Bulletproof
The article discusses the making of the 2005 video game "50 Cent: Bulletproof," which was released alongside the rapper's meteoric success with his album "The Massacre." The game's launch coincided with 50 Cent's growing fame, as he had become one of the world's biggest rappers. The article highlights how Interscope Records, 50 Cent's label, planned a twin strategy of a Hollywood biopic ("Get Rich or Die Tryin'") and the licensed video game to capitalize on the rapper's superstardom. The game was marketed as feeling "more like an action film," and the team behind its creation reflects on how it all came together 20 years later.
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