Kylie Jenner, Phia, and the new push to sell AI to women

Kylie Jenner's latest fashion campaign is selling more than a pair of sunglasses. In the ad for Meta's new "Kylie Edition" AI-powered glasses, Jenner moves through an unusually glamorous version of an ordinary morning. She touches up her manicure, looks through her closet, drinks green juice, and briefly inspects the work being done around her home. She eventually slips away from her assistants, drives to a billboard bearing her own face, and spray-paints "XO Kylie" across it. Meta's fashion-first approach for the June 2026 campaign extended far beyond the ads, though. The company also introduced 26 combinations of frames, colors, and lenses, launched a dedicated Instagram account, plastered Jenner's face on billboards in New York and Los Angeles, and hosted a star-studded launch event. Fashion heavyweights and creators like Law Roach, Nara Smith, and Peggy Gou attended the debut. It's clear that this rollout doesn't position the glasses, which Meta and Ray-Ban have been selling in some form since 2021, as some complicated new gadget. Instead, it's selling them as a fashion accessory...and a trendy one at that. Recommended deals for you Apple AirPods Pro 3 Noise Cancelling Heart Ra