Whoop opens blood-testing service to what it says is a 350,000-person waitlist

Whoop, a popular fitness tracking company, has opened a new blood-testing service to its waitlist of over 350,000 people. The service, called Whoop Advanced Labs, combines the company's fitness device monitoring with subscription-based blood tests to provide users with personalized wellness insights. The blood tests analyze various biomarkers, including cholesterol, vitamin levels, and inflammation indicators. By integrating this data with the fitness metrics collected by Whoop devices, the company aims to offer users a comprehensive understanding of their health and provide tailored recommendations to improve their overall well-being. The service is targeted at health-conscious individuals who are interested in taking a proactive approach to their wellness. Whoop claims that the combination of blood testing and fitness tracking can help users optimize their lifestyle, nutrition, and training regimens for better performance and health outcomes. The launch of Whoop Advanced Labs marks the company's expansion beyond its core fitness tracking business, positioning it as a player in the growing field of personalized health and wellness technology.