Bluesky Has a New App, and It’s All About AI

Earlier this month, Jay Graber, at the time the CEO of Bluesky, stepped down and took a role as chief innovation officer of the social media platform. As fake as it may sound, chief innovation officer is a real job title, especially in the tech world, and as such, Graber’s team has already announced a real—though not yet publicly released—new app. According to TechCrunch, the app is called Attie, and it’s a piece of AI software designed to let users customize their social media experiences with the help of Anthropic’s Claude. New Bluesky CEO Toni Schneider told TechCrunch, “We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team.” He also told TechCrunch, “It is an AI product, but it’s an AI product that’s very people-focused.” This might chafe some Bluesky users, since Bluesky is famously a place where posts expressing anything positive about AI tend to be unpopular. The app’s success, if you can call it that, comes from users mostly just wanting a Twitter clone without Elon Musk attached to it during the Great Twitter Evacuation of 2023. But B