Here's Our First Look at Google's AirTag Competitor

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. While new Pixels and Pixel Watches are bound to be the focus of Google’s upcoming event on August 12, the company might have one other new product in store: an AirTag-style Bluetooth tracker. Google hasn’t formally teased the product, but 9to5Google has acquired an image of what’s expected to be called the “Pixel Tag” and found multiple online listings that reference the tracker. The Pixel Tag features an oblong, almost bean-like body with a prominent Google “G” on the front and what looks like a cutout for a small speaker—likely so the tag can chime while you’re looking for whatever object it’s attached to. It’s hard to get a sense for the overall size of the Pixel Tag, but if it’s anything like Apple’s AirTag 2 and Samsung’s Galaxy SmartTag, the tracker should be small enough to slip into a variety of tags, straps, and other accessories to make it easier to attach to whatever you’re trying not to lose. Images and listings reveal the "Pixel Tag" in "Fog Light". It features a unique shape, a built-in speaker, and