Artificial food colours are out, so what's next?

The food industry is undergoing a significant shift as major companies move away from using artificial food colourings. This change in consumer preferences has created a demand for natural and sustainable alternatives. Tech firms are now racing to develop innovative solutions to replace artificial dyes. These new technologies involve extracting pigments from natural sources, such as fruits, vegetables, and microorganisms. The goal is to provide food manufacturers with cost-effective and reliable options that meet the growing consumer demand for clean labels and natural ingredients. The transition away from artificial colours presents both challenges and opportunities for the industry. Food producers must navigate reformulation and supply chain changes, while consumers expect greater transparency and more wholesome products. The success of these natural colour alternatives will depend on their ability to match the performance and cost-effectiveness of their synthetic counterparts, as well as their acceptance by both manufacturers and the public.