Technology10/7/2026•The Verge

Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

Just over a week ago, we covered a deal at Amazon that knocked around 30 percent off Roku’s new (and first-ever) OLED TVs. The deal expired, but has returned for the final day of October Prime Day. The 55-inch Pro Series OLED is $699. 99 at Amazon, which is 30 percent off its list price. The 65-inch model is $799. 99, which is $400 off its list price, also at Amazon. Both models support a native 120Hz refresh rate, which is great for gaming, plus four HDMI 2. 1 ports for 4K gaming at its full refresh rate, and support for Dolby Vision and HDR10 Plus. You’ll also get a backlit Roku remote control. There have been a few TV deals during Prime Day, though these are the lowest prices on OLEDs by a wide margin. We haven’t tested this model, but it’s an affordable way to get unbeatable contrast

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