The Most 'Awe Dropping' Part of Apple's iPhone 17 Event? AI Barely Came Up

The article discusses Apple's approach to incorporating AI technology in its latest iPhone 17 event. Contrary to the previous iPhone 16 event, where Apple Intelligence was heavily emphasized, the article notes that AI barely came up during the iPhone 17 announcement. The author suggests that Apple has learned from its mistakes and has taken a more balanced approach, focusing on other features and improvements rather than heavily promoting its AI capabilities. The article implies that the lack of AI focus in the iPhone 17 event was a refreshing change, as the author describes it as the "most 'awe dropping' part" of the event. The article suggests that Apple may have realized the need to avoid overhyping AI technology and instead focus on delivering a well-rounded product with various enhancements. The author's tone indicates that this shift in approach may be seen as a positive move by Apple, as it allows the company to showcase the overall improvements and features of the new iPhone 17 without over-emphasizing the AI component.