Technology10/13/2025The Verge

Apple TV Plus is being rebranded to… Apple TV

Apple TV Plus is being rebranded to… Apple TV

Apple is rebranding its streaming service, Apple TV Plus, to simply "Apple TV." The change was briefly mentioned in a recent press release, but no other details have been provided. The new name is already used for the Apple TV app and Apple TV hardware, which could lead to confusion. Apple hasn't shared any information about potential updates to the logo or other changes to distinguish the streaming service from its existing products. The company has not yet clarified if the Apple TV app or hardware will be affected by this rebranding.

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