Ford throws out Henry Ford’s assembly line to make low-cost EVs in America

Ford Motor Company is making significant changes to its manufacturing approach in order to produce more affordable electric vehicles (EVs) in the United States. The company is investing $2 billion into its Louisville Assembly Plant, abandoning the traditional Henry Ford assembly line in favor of a new, more efficient production method. The primary goal is to bring a $30,000 EV pickup to the market by 2027, making electric vehicles more accessible to a wider range of consumers. This shift in strategy reflects Ford's commitment to meeting the growing demand for affordable, eco-friendly transportation options. The Louisville plant will serve as a crucial hub for this initiative, leveraging the latest manufacturing technologies and processes to streamline production and drive down costs. By rethinking the assembly line model, Ford aims to position itself as a leader in the transition to electric mobility, catering to the needs of both environmentally conscious consumers and those seeking more budget-friendly EV options.