For most, Apple TV’s name change isn’t a change at all

Here is a 190-word summary of the article: Apple TV+ has been rebranded as simply "Apple TV," dropping the "+" from its name. This change is not expected to cause significant confusion for most consumers, as the "+" was already largely overlooked in everyday usage. The article notes that similar rebranding efforts by other streaming services, such as HBO Max and Paramount+, have often failed to stick with consumers who continued using the more familiar names. Simplicity and consistency tend to be more important for mainstream audiences than official branding changes. While the Apple TV streaming service has been rebranded, there is speculation that Apple may also soon release a new hardware device, potentially called the "Apple TV Max" or "Apple TV Pro," which could further clarify the distinction between the software service and the physical streaming device. Overall, the name change from Apple TV+ to Apple TV is seen as a natural evolution that aligns the streaming service's branding with common usage. It is unlikely to have a significant impact on most consumers, who were already accustomed to referring to the service as simply "Apple TV."